Vinyl Records are like Waffles..

Record Pressing moderated what Southwest Airlines website mentioned as an event to check out, and what AUSTIN 360 newspaper labeled as a top 10 must see panel discussion at this year’s SXSW. Badges were required upon entrance, but for those who didn’t have the hundreds to spend, a full recording of the discussion can now be streamed online, here.

The super panel of vinyl industry competitors and CEOS came together and explained the entire process of vinyl record production (including mastering), why the format has lasted so long, and how pressing records is a lot like pressing a waffle.

Randomly taken photos of Record Pressing’s time in Austin can be found on the Facebook page.